We won GOLD…!

We are thrilled to announce that our collaboration with Pininfarina has been awarded GOLD in the prestigious German Design Award 2025! We are extremely grateful for gaining this recognition in the Circular Design category. This shows that our commitment to creating not only an electric, but a circular electric snowmobile is being valued.

“Understanding where we can increase value for our customers becomes the business drivers to help prioritise the product design” says Kristine Lium, Head of Design & Sustainability Vidde.

The German Design Awards honours outstanding and forward-thinking design in a range of fields. And this award confirms our dedication to creating a product that stands. Both in functionality and sustainable innovation. With Vidde Alfa, we’ve reimagined what a snowmobile can be.

“Design is at its finest when it honours functionality, creates instant attraction, and user delight over time. Working with Vidde to create the Vidde Alfa has therefore been a truly exciting experience. Demonstrating the power of design to frame & creatively solve complex challenges. Here, it is the focus on modularity and circularity that have enabled us to create a snowmobile that lasts longer,” says SVP Strategic Design at Pininfarina, Xavier Blanc Baudriller.

In close collaboration with the Swedish Research Institute, RISE, we defined how to create a modular, upgradeable design. To ensure relevance, Pininfarina’s experience of user-centric design principles. In combination with our partner setup became the foundation of how Vidde’s vehicles will be able to adapt and stay the preferred solution over time.

“We are striving for a circular business model that over time lowers both costs and emissions. Fundamental for that setup is this circular design” says Christian Lystrup, CEO at Vidde. 

At Vidde, we believe the future of mobility is circular.